The Tipping Point: How Little Things Can Make a Big Difference: A Book Review

Another Book Review by Practice Member, Dee Iverson THE BOOK:The Tipping Point: How Little Things Can Make a Big DifferenceTHE AUTHOR:Malcolm Gladwell, Back Bay Books/Little, Brown and Company, 2000THREE SENTENCE SUMMARY:1) The "Tipping Point" is that magic moment when an idea, trend, or social behavior crosses a threshold, "tips," and spreads like wildfire.2) Setting up a tipping point requires a high "stickiness" factor, the right conditions and circumstances, and people with certain personalities and abilities.3) With the slightest push in just the right place, the world around us can be tipped, and significant change can result.WHO IS THIS BOOK FOR?This book will intrigue a casual reader or a business person. Its ideas hold special value for someone starting a business or trying to promote an idea or product.PERSONAL REFLECTION:Reading this book will make you look at the world in a new way. The author presents fascinating case studies about societal events and problems that tipped and resulted in new solutions. One of his premises -- that small a small event can result in a big change -- gives us hope for the future by suggesting that some of the world's major problems might actually be possible to solve after all, if we can just set up some good tipping points.I give it 5 stars!